In the city of Maebashi, Yuina Akagi is a free-spirited high school girl with a hobby of buying trendy clothes online and taking photos of her life's highlights. One day, a talking frog suddenly speaks to her, sees in her the potential to become a witch, and transports her to the Witch-Verse. There, the frog introduces Yuina to four other girls he has recruited—the cheerful Choco Mitsumata; the composed Kyouka Kitahara; the easygoing Mai Kamiizumi; and the short-fused Azu Niisato who is apprehensive of Yuina's arrival.